The Clients' Revolution, Part II

The Eversheds report we discussed last week is worth a continued look.

The British international law firm commissioned a study that included 130 General Counsel and 80 law firm partners, and one of their primary findings was this:

The legal sector is entering the modern world where, like every other industry other than health care and auto repair, the balance of power favors the client.

"76% of legal clients and 75% of partners say that the current balance of power in the client-lawyer relationship is now with clients. A majority of both groups believe the shift to a client-led market will be permanent."

"Many managing partners have recognised that they are becoming primarily service providers and that their previously dominant role at the centre of the client-lawyer relationship has irrevocably altered."

According to the report, this move into the "modern world" (one which other professions have been embracing -- or forced to embrace -- for years) has some overlapping and concurrent drivers.

• The recession has pushed technological innovation up the agenda.
  

When asked about their greatest challenge over the next ten years, partners rarely (< 10%) cited the effective use of technology in the Eversheds 21st century law firm report in 2008. The recession seems to have changed this: 48% of partners are now offering technological solutions
directly to their clients in order to streamline services and a significant number of managing partners said they were keeping up the investment in IT despite cost reduction pressures.

• Clients are actively outsourcing and using technology.
  

The greatest change over the past two years has been among clients whose appetite to outsource and use technology has increased. Just over a third (38%) of General Counsel were actively implementing or considering outsourcing low-level work to low cost jurisdictions and a further 29% were receptive to the idea of outsourcing provided they had suitable work. 58% of clients are implementing or considering technological solutions to standardise processes. However, their shift in attitude is not equaled by private practice: over half (56%) of clients reported that they had not received offers of alternative resourcing from their external advisers as a result of the recession.

• The recession is driving efficiency.

The drive to better and more efficiently resourced legal work has received a huge boost from the recession. 73% of clients said that they are implementing better and more efficient resourcing of legal work. A majority of law firm managing partners recognised that the need to be more efficient was key to being a sustainable business. Efficiency is the area in which they are driving the most change as a result of the recession.

Technology, outsourcing, and efficiency. It's becoming a familiar mantra.