Teaching Project Management

Project Management for attorneys seems to be on everybody's mind right now.

We posted last week about Orrick, Herrington & Sutcliffe creating a career track for legal project management.

This past week, Legal Intelligencer reported on a firm-wide initiative undertaken by Dechert LLP in conjunction with legal consultants Altman Weil to train their attorneys in project management.

The article quotes Altman Weil's Pamela Woldow, addressing a number of topics, including:

Initial Trepidation:

• "I think lawyers like to believe that everything they do is unique and complex and the truth is there are some parts of representation that are complex, but there is an awful lot that is rather easily mapped."

• While litigators often get the blame for being the most averse to using project management because cases can take unexpected turns, Woldow said finance attorneys, though "battle wounded" in the recession, have been the most resistant to the training.

Process:

• The training breaks down a matter from the earliest stages of assignment to the end, with an emphasis on a lot of up-front communication with the client about expectations and defining the scope of the project.

• The training sessions for partners included no more than 20 partners at a time, from varied practice groups. They were brought in for four- to six-hour sessions and taught the concepts of project management and tools to implement it. Lawyers visually mapped out matters related to their practice to see how the process works.

The Changing Landscape:

• "I do spend most of my time with GCs and in-house counsel and the message beyond the recession is that they want their law firms to operate more like businesses and deliver their services more efficiently and cost effectively."

• "From a law firm perspective, this type of process is enormously effective when operating on an alternative fee arrangement because, if they are going to be profitable, they cannot operate the way they have in the past."

• The push for efficiency among large law firms has largely been driven by cost concerns from clients and the need to make good on the alternative fee arrangements that are often seen as a solution to these cost concerns.

• While certain matters may prove more challenging than others in terms of implementing project management techniques... there are enough clients out there demanding these types of services that firms have to embrace this.

It certainly seems that project management is not just a fad with a limited shelf life.

Project Management for Attorneys

Following up on last week's post discussing LegalBizDev's survey of AmLaw200 decision makers, Legal Technology News highlights a crucial component in the evolution of alternative billing:

Project Management in the legal profession.

No one would argue that attorneys currently manage projects every single day. But that's not the same as Project Management. Anyone who's dealt with any sort of construction, from home remodeling on up will agree with the following from the LTN article:

"According to the chairman of a firm with more than 800 lawyers, "... in the world of construction, architects, engineers, and contractors have been working on a fixed-price basis ... for a long time ... There is a body of learning ... about how to estimate, how to contract, how to define scope, how to manage changes, allocate risk, how to manage fee disputes, delays, [and] changes in scope [that could] be adapted to the legal profession."

That's Project Management.

One reason it's important to single out Project Management as crucial to the success of alternative billing is because it is a key skill set in which most attorneys have not been trained.

In fact, not only have they not been trained in it, many lawyers have been encouraged to do just the opposite.

"As a CFO of a firm with more than 1,500 lawyers explained, most lawyers have worked their entire careers under the billable hour model, in which "the more hours that got charged, the more money [they] made. And so they've never really had to manage [budgets]."

Crafting accurate estimates, clearly defining changes in scope, and providing timely discussions about change-orders are the keys to success with "fixed price" billing.

Which raises the very interesting idea of a legal career track specifically for Legal Project Managers, such as the initiative being undertaken by Orrick, Herrington & Sutcliffe.

And, short of a fully committed in-house project manager, it would seem to make sense for attorneys to be trained in the fundamentals that many other industries exercise when it comes to bidding and executing fixed-rate services.