Wednesday, November 17, 2010

The Survey of Small Firm Economics

Last week we looked at the survey of the 250 largest U.S. firms, and this week we'll look at The Survey of Law Firm Economics, a joint project of ALM Legal Intelligence and The National Law Journal, for which the majority of respondents were firms with fewer than 150 attorneys.

Consistent with the largest firms, the small and mid-size firms also saw an historically unprecedented double dip.

According to law.com:
In 2008, revenue per lawyer declined by the largest percentage in 25 years — nearly 5%. In 2009, the figure dropped again, this time by less than 1%. Although the decrease was slight, a two-year drop in revenue-per-lawyer figures is unprecedented for firms taking this survey.
And yet, according to the report, small and mid-size firms actually increased profitability by:
  • Aggressive cost cutting.
  • Expense per attorney dropped by 5% in 2009, the largest ever decrease in expense-per-lawyer.
  • Expense-per-lawyer also dropped in 2008, making it the first consecutive year drop in that category since numbers have been tracked.
  • Net income was also up by 2.7%.
  • However, actual realization rates dropped 2%, and partners wrote off 7% more of their time than in 2008.
  • Billable hours also dropped for both partners and associates.

So, if billable hours were down and clients were paying less of their bills, was aggressive cost cutting the sole component of the rise in net income?

No. According to the report, small and mid-size firms also compensated by raising rates.
Hourly rates for the average equity partner are now at an all-time high among surveyed firms.
Which means we seem to have a disconnect. Because most observers feel the balance of power has shifted to the client side. And, as we've discussed, the current ACC Value Challenge expects firms to drop costs by 25% next year.

It would appear that expectations on one or both sides of the equation will have to change.

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